Analytics

Klaviyo

A B2C CRM and marketing automation platform focused on ecommerce email, SMS, segmentation and customer data.

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Overview

A B2C CRM and marketing automation platform focused on ecommerce email, SMS, segmentation and customer data.

Best for

Ecommerce brands that want behavior-driven campaigns tied closely to store and customer data.

Main features

  • Email
  • SMS
  • customer profiles
  • segmentation
  • flows
  • ecommerce analytics

Strengths

  • Strong ecommerce data model
  • detailed segmentation
  • built-in automation

Limitations

  • Costs scale with profiles and message volume

Product details checked 2026-08-16 against the vendor source. Pricing and availability can change.

Key features

Email
SMS
customer profiles
segmentation
flows
ecommerce analytics

Pros

Strong ecommerce data model
detailed segmentation
built-in automation

Cons

Costs scale with profiles and message volume