GUIDES & RESEARCH
Explore independent software research, strategy explainers and practical workflows connecting marketing goals with the right tools.
Choosing between Eventbrite and Ticketmaster for your event ticketing needs? Here's what you need to know: Eventbrite is best for small to medium events, while Ticketmaster excels at large-scale events Eventbrite has lower fees…
Real-time user behavior tracking lets you see how people use your website or app as it happens. Here's what you need to know: It shows user actions like clicks, page views, and form submissions…
Want to know what users really do on your site? These tools show you: Where people click How far they scroll Which pages they visit How they fill out forms Here's a quick look…
Looking to understand how people use your website or app? Here's a quick rundown of the top user behavior analytics tools for 2024: Hotjar: Best for visual insights with heatmaps and session recordings Amplitude:…
Want to boost your SEO? Here's how to use search volume data: Monthly search numbers Past search patterns Competition levels Search purpose patterns Search quality measures Key takeaways: Balance high volume with competition Focus…
Here's what you need to know about tracking keyword search volumes in 2024: Search volume shows how often people look up specific terms monthly It helps spot trends, estimate traffic, and prioritize content creation…
Want to boost your SEO game? Here's what you need to know about tracking search volume in 2024: Search volume shows how often people look for specific keywords each month It helps you pick…
Want your digital ads to stand out? It's all about the text. Here's how to nail typography in your ads: Pick the right fonts Make text easy to read Optimize for mobile screens Keep…
Want to create digital ads that grab attention and drive results? It all starts with great typography. Here are 10 key tips to level up your ad design: Set up clear text hierarchy Choose…
Here's what you need to know about choosing fonts for digital ads in 2024: Pick fonts that match your brand and audience Ensure readability across devices (16px+ for body text) Follow platform-specific rules for…
Customer behavior analytics tools help businesses understand and improve customer interactions. Here's a quick rundown of the top 10 tools for 2024: Amplitude - Real-time event tracking and advanced segmentation Mixpanel - Detailed funnel…
: Which Tool Fits Your Needs? Choosing between Photoshop and Canva for ad design in 2024 depends on your specific needs: Photoshop: Best for pro designers needing advanced editing and custom designs Canva: Ideal…
Looking for the top image editing tools to create eye-catching ads? Here's a quick rundown of the 5 best options: Canva: User-friendly with 3M+ stock assets and 250K+ templates Adobe Express: AI-powered with 1M+…
Want your display ads to stand out and convert? Here's how to create images that grab attention and drive results: Image Quality: Use high-res, sharp images (1200x628px for horizontal) Simple Layout: Keep it clean…
Want to boost your customer retention? Here's how to nail the timing of your win-back campaigns: Collect customer data (purchases, engagement, etc.) Study drop-off patterns Find the best outreach times Test different timing strategies…
Here's how top brands use sentiment analysis to improve: Nike: Manages public opinion during social campaigns Starbucks: Improves customer experience globally Tesla: Gathers new product launch feedback Coca-Cola: Compares brand performance against competitors Amazon:…
Google Business Profile (GBP) is crucial for local businesses in 2024. Here's what you need to know: Profile Views: How often people see your listing Searches: How people find you online Customer Actions: What…
Brand sentiment analysis is changing how companies understand their customers. Here's what we found in our 2024 study of 8 major brands: Authenticity boosts sentiment (Nike saw a 26% increase) Quick fixes to customer…