Analytics

Hotjar

A behavior analytics product for heatmaps, recordings, surveys and qualitative feedback.

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Overview

A behavior analytics product for heatmaps, recordings, surveys and qualitative feedback.

Best for

Product and marketing teams diagnosing how visitors use key website journeys.

Main features

  • Heatmaps
  • session recordings
  • surveys
  • feedback
  • funnel insights

Strengths

  • Combines visual behavior and feedback
  • easy deployment
  • free entry option

Limitations

  • Sampling and session allowances limit lower tiers

Product details checked 2026-08-16 against the vendor source. Pricing and availability can change.

Key features

Heatmaps
session recordings
surveys
feedback
funnel insights

Pros

Combines visual behavior and feedback
easy deployment
free entry option

Cons

Sampling and session allowances limit lower tiers