“Top 10 AI Tools Every Content Marketer Should Use in 2025”

published on 27 October 2025

AI is transforming content marketing in 2025. From creating blog posts to optimizing ad campaigns, these tools save time, improve efficiency, and boost results. Here’s a quick breakdown of the top 10 AI tools you should know:

These tools are reshaping how marketers work, offering solutions for content creation, SEO, video production, and advertising. Whether you’re a solo marketer or part of a large team, there’s a tool here to help you save time and improve results.

5 Must-Have AI Tools for Businesses and Marketers

1. Content and Marketing

Content and Marketing is an AI-driven platform designed to help modern marketers expand their operations while maintaining high-quality output. It combines advanced natural language processing with smart marketing insights to create content that genuinely connects with audiences.

AI-powered functionality

The platform’s AI leverages proprietary algorithms to analyze your brand's voice, audience behavior, and industry trends. This allows it to generate consistent content like blog posts, social media updates, emails, and even video scripts.

What sets it apart is its ability to adapt to context. It fine-tunes tone, complexity, and calls-to-action depending on your campaign goals - whether you’re trying to build awareness, spark interest, or drive conversions. Additionally, its real-time optimization learns from performance metrics and user feedback, making future content suggestions even sharper. These features simplify the daily grind of marketing tasks.

Practical marketing applications

This tool makes content creation easier by auto-generating SEO-friendly blog posts, crafting tailored social media updates for platforms like LinkedIn, Instagram, and Twitter, and developing personalized email campaigns designed to boost engagement. Its adaptability makes it a go-to for creating targeted and dynamic campaigns.

US market relevance

Built with US-based teams in mind, the platform aligns with FTC advertising guidelines and incorporates American cultural elements and seasonal marketing trends, ensuring relevance and compliance.

Pricing

The platform offers various pricing options to suit everyone - from solo marketers to large enterprises. Plus, a free trial lets businesses test its features without any upfront commitment.

2. Jasper AI

Jasper AI

Jasper AI is a marketing platform designed to unify brand messaging and speed up content creation. It reshapes how content marketers tackle their daily tasks by combining intelligent automation with tools tailored specifically for marketing.

AI-powered tools

Jasper leverages the growing trend of AI-driven efficiency to refine how content strategies are executed. With over 100 built-in marketing Apps, it automates tasks like brainstorming, creating, and refining content. These Apps cover a wide range of needs, including blog posts, product descriptions, landing pages, social media campaigns, listicles, and meta titles with descriptions.

The platform's AI document editor and Jasper Chat provide a seamless workflow, taking marketers from the initial idea all the way to polished content. This eliminates the need to juggle multiple tools, making the process more efficient and user-friendly.

Real-world marketing uses

Jasper is perfect for scaling content creation across large campaigns. Whether you're building detailed blog strategies, writing product descriptions for an e-commerce site, or managing social media campaigns across various platforms, Jasper's specialized tools help maintain both quality and consistency.

What sets Jasper apart is its ability to recognize the unique requirements of different content formats. This means the platform delivers outputs tailored to specific goals, rather than generic, one-size-fits-all text.

Focus on the US market

Jasper is particularly well-suited for US-based teams looking to run efficient, scalable campaigns. It ensures consistent brand messaging across multiple channels, making it a valuable asset for teams aiming to streamline their marketing efforts.

3. Surfer SEO

Surfer SEO

Surfer SEO is an AI-driven platform designed to revolutionize how content marketers tackle SEO. By offering data-based insights, it makes boosting organic traffic more systematic and predictable.

AI-powered functionality

Surfer SEO's AI Writer uses OpenAI's GPT-4 technology to craft SEO-focused articles in just three minutes. It allows users to apply branded tone-of-voice settings and customize templates for various content types, ensuring the content aligns with the brand's identity.

A standout feature is the "Surfy" AI Assistant, which integrates directly into the Content Editor. This tool helps with real-time writing and editing tasks, including rephrasing, expanding ideas, and maintaining consistency with your brand's voice.

The Auto-Optimize feature takes your text and compares it with competitor data, suggesting relevant keywords, filling in missing topics, and even adding internal links. It achieves all this while keeping readability intact and improving your Content Score.

Another highlight is the AI Tracker, which monitors your brand's visibility on major AI search platforms. It provides metrics like Mention Rate, Average Position, and Visibility Score, giving you a clearer picture of how AI search engines view your content.

These tools work together to refine and strengthen marketing strategies.

Practical marketing applications

Surfer SEO goes beyond just SEO optimization - it empowers marketers to make data-driven decisions. The Topical Map feature visualizes your website's topical coverage, helping you spot content gaps and build authority in specific areas.

With the Brand Knowledge feature, you can input key details about your business - like your domain, industry, audience, and competitors. This ensures tools like Auto-Optimize operate with your brand's unique context in mind.

For teams managing high volumes of content, the AI Content Detector and Humanizer tools identify AI-generated text and adjust it to sound more authentic. This ensures content meets quality standards and aligns with search engine guidelines.

US market relevance

For marketers in the US, Surfer SEO is particularly useful in navigating the changing digital landscape. As Google integrates more AI features into search results, Surfer's AI visibility tracking becomes essential for understanding your position in the competitive American market.

Additionally, the Keyword Surfer Chrome extension now reveals "fan-out questions" used by AI reasoning models like ChatGPT 5. These sub-queries provide valuable insights for crafting content strategies tailored to American audiences, helping marketers stay ahead in a fast-evolving space.

4. Synthesia

Synthesia

Synthesia is changing the way content marketers approach video production by removing the need for traditional tools like cameras, actors, and complex editing software. It simplifies the process, making it easier to create high-quality video content on a large scale.

AI-powered functionality

At the heart of Synthesia is its use of AI avatars, capable of speaking multiple languages with natural lip-syncing and realistic gestures. The platform offers a selection of professionally designed avatars, and users can even create custom avatars with a short recording to maintain a consistent, branded look.

The platform's text-to-video engine allows users to transform written scripts into videos in just a few steps. Simply input your text, choose an avatar and background, and select from various voice tones and styles to bring your video to life.

Practical marketing applications

Marketers rely on Synthesia to create a wide range of video content, including product explainers, training materials, and social media clips. Its features also make it easier to produce personalized video campaigns, tailoring messages for different audience segments with minimal effort.

US market relevance

With video content becoming increasingly popular, Synthesia helps American businesses meet this growing demand while keeping production costs low. Its multilingual capabilities are especially useful for reaching diverse audiences, such as creating Spanish-language videos for the US market. Additionally, the inclusion of closed captioning ensures compliance with US accessibility standards, making content more inclusive.

Pricing

Synthesia offers a range of pricing plans to suit different needs, from solo marketers to large enterprises requiring advanced tools and dedicated support.

5. AdCreative

AdCreative

AdCreative stands out as one of the top tools reshaping content marketing in 2025. It simplifies ad creation and optimization by harnessing AI and machine learning, using insights from over $35 billion in ad performance data to generate high-converting ads in seconds.

AI-powered functionality

The platform's standout feature is its ability to quickly produce ad creatives - texts, photos, and videos - optimized for platforms like Facebook, Instagram, TikTok, LinkedIn, and Google. Its Creative Scoring AI predicts ad performance with over 90% accuracy, giving marketers a clear edge.

AdCreative also automates the creation of buyer personas by analyzing your website data, saving time and effort. Additionally, its Competitor Insights AI evaluates top-performing ads across platforms, providing actionable strategies to improve your campaigns. These tools make it easy to adapt and refine ads with impressive speed.

Practical marketing applications

Marketers use AdCreative to quickly create and test multiple ad variations, slashing the time spent on creative development. The platform is particularly effective for personalizing content at scale, enabling targeted campaigns tailored to specific audience segments without starting from scratch.

Its real-time optimization tools allow marketers to identify high-performing creatives before launching campaigns, eliminating the need for costly A/B testing. Simply upload your creatives, and the platform provides performance predictions, saving both time and money.

Seamless integration with tools like Meta, Google, Shopify, and Klaviyo ensures that AdCreative fits effortlessly into existing workflows, automating ad creation and optimization at scale.

US market relevance

AdCreative delivers tangible benefits for US businesses. AI-optimized creatives can achieve up to double the click-through rates compared to manually designed ads, and many brands see up to a 50% boost in return on ad spend within weeks of adopting the platform.

With video advertising on the rise, especially among US small and medium-sized businesses, AdCreative’s ability to adapt ads for different audiences and platforms is a game-changer. Companies that incorporate AI into their marketing often report 20% to 30% higher ROI, making this tool especially valuable in competitive markets.

The platform’s ability to create platform-specific content ensures marketers can meet the unique requirements of social media channels while maintaining consistent branding across all platforms.

Pricing

AdCreative offers a 7-day free trial, allowing users to explore its features before committing. The monthly pricing options are:

  • Starter: $39/month (10 downloads, 1 brand, 1 user)
  • Professional: $249/month (50 downloads, 3 brands, 10 users)
  • Ultimate: $599/month (100 downloads, 5 brands, 25 users)
  • Enterprise: Custom pricing with tailored credits, unlimited brands and users, a dedicated account manager, and custom AI models

For those opting for annual plans, there’s a 50% discount. For instance, the Starter plan drops to $20/month when billed annually, saving $220 per year.

6. Writer.com

Writer.com

Writer.com is an all-in-one platform designed to streamline AI-driven content workflows. It enables businesses to create, manage, and oversee AI agents for handling intricate processes, from planning strategies to executing tasks.

AI-powered functionality

At the heart of Writer.com is its Palmyra LLMs, which excel in advanced reasoning and tool integration while maintaining strong security and commercial safeguards. These models are paired with a Knowledge Graph that connects large language models (LLMs) to an organization's data. This ensures outputs are accurate, aligned with brand guidelines, and come with clear citations.

The platform boasts over 100 pre-built agents and a user-friendly drag-and-drop interface, empowering both technical experts and business professionals to create custom agents without needing to code. Among its standout tools is the Content Pipeline Agent, which can handle everything from uploading strategy briefs to generating messaging, creating project plans, producing copy and visuals, and even reviewing content for legal and compliance purposes. This comprehensive framework simplifies and optimizes content operations from start to finish.

Practical marketing applications

Writer.com is a game-changer for large-scale content operations, automating processes from strategy development to compliance checks. It ensures brand consistency across various formats and channels, making it easier for businesses to maintain their voice. By fostering collaboration between IT and marketing teams, the platform combines technical expertise with industry knowledge to deliver more effective AI-driven solutions.

It’s particularly useful for transforming and refining content. Marketers can adapt existing materials to suit different audiences, platforms, or brand guidelines without sacrificing quality or compliance. This flexibility makes it a powerful tool for organizations looking to maximize the impact of their content.

US market relevance

Some impressive real-world examples highlight Writer.com's capabilities:

  • 6sense: The company managed to rewrite 100 blogs in just 100 minutes, aligning them with its brand voice. This effort resulted in a 50% boost in output and a 40% rise in non-branded search traffic.

    "With WRITER, we rewrote 100 blogs from an acquired company in 100 minutes, bringing them into the 6sense brand."

    • Latané Conant, Chief Revenue Officer, 6sense
  • KPMG Americas: Reported time savings of 60%-80%, along with noticeable increases in employee confidence and independence when creating marketing assets.
  • Qualcomm: Saw improvements in both productivity and creativity among employees using the platform.

Pricing

Writer.com operates on a custom enterprise pricing model, tailored to the specific needs of large organizations. Pricing depends on factors like the number of users, agents, and workflow integrations. Businesses can take advantage of free trials and demos to explore the platform's capabilities before committing to a custom agreement.

This approach makes Writer.com a strong choice for enterprises with complex content marketing needs, offering scalability and flexibility to match their requirements.

7. Contentmarketing.ai

Contentmarketing.ai

Contentmarketing.ai is a platform created by content marketers, combining AI technology with Brafton's expertise to produce content that's aligned with your brand, optimized for SEO, and tailored to your audience - all at scale.

AI-powered functionality

This platform stands out because it skips the usual steep learning curve associated with AI tools. Instead of requiring technical know-how or endless prompts, Contentmarketing.ai comes with tools that integrate smoothly into your existing processes.

  • The Creative Brief feature transforms your brand's voice, personality, and values into actionable guidelines, ensuring every piece of content feels consistent and on-brand.
  • The Ideation tool suggests topics and formats that match your brand and audience, sharpening your content strategy.
  • The Content Creation engine produces original, high-quality content designed to connect with your target audience. Brafton's expertise is woven in, ensuring the content is accurate, engaging, and ready to publish.
  • The Optimization feature pinpoints underperforming content and provides data-driven recommendations to boost engagement and search performance.

These tools simplify the process for content teams, helping with strategy, creation, and refinement.

Practical marketing applications

Like other top-tier AI tools, Contentmarketing.ai goes beyond automation. It strengthens brand identity while streamlining the entire content creation process. Marketing teams can scale their output significantly without sacrificing consistency across platforms or formats. Its design makes it easy for anyone to use, even if they lack technical expertise.

By defining their brand identity through the Creative Brief, teams can lean on AI-driven insights to guide planning and content creation. The optimization tools then deliver actionable suggestions to improve audience engagement and search visibility, making the platform a comprehensive solution for marketers.

US market relevance

In the US, where businesses are eager to integrate AI into their marketing strategies responsibly, Contentmarketing.ai meets a growing demand. By merging advanced AI technology with proven marketing expertise, the platform bridges the gap between innovation and practical application.

"Revolutionize your content strategy with brand-aligned, SEO-optimized and audience-specific content - delivered faster, smarter and at scale."

This focus on maintaining brand alignment makes it particularly appealing to US companies that need consistent messaging across varied markets.

"Our cutting-edge platform blends artificial intelligence with Brafton's renowned content marketing expertise, offering a solution that elevates your content strategy with precision, innovation and unmatched efficiency."

Pricing

Contentmarketing.ai uses a custom pricing model, which is outlined during a personalized demo. This flexible approach allows the platform to tailor costs based on factors like business needs, team size, and desired features. The demo process ensures potential users fully grasp the platform's capabilities before making a financial commitment.

This pricing structure positions Contentmarketing.ai as a robust solution for businesses looking to make a strategic investment in their content marketing efforts. It’s designed for teams ready to elevate their approach with a comprehensive, scalable toolset.

8. Pictory

Pictory

Pictory takes automated content creation to the next level by stepping into the realm of video marketing. This platform converts text-based content into captivating videos using AI, making it a go-to tool for turning written material into dynamic visual content. It’s a game-changer for teams looking to meet the rising demand for video without needing advanced editing skills or costly production setups.

AI-Powered Features

One of Pictory's standout tools is its Script to Video feature, which transforms blog posts, articles, and other written content into polished videos. The AI scans the text, identifies key points, and pairs them with relevant stock footage, images, and music to create seamless video stories.

The platform also offers auto-highlighting, pinpointing the most important sentences and phrases from lengthy content to emphasize key messages. On top of that, its automatic captioning delivers over 95% accuracy, ensuring videos are accessible - an essential feature for social media, where many viewers watch without sound.

For voiceovers, Pictory's voice synthesis technology provides a variety of AI-generated voice options that sound natural and professional. Users can select from different tones, accents, and styles to align with their brand’s identity. To ensure brand consistency, the Brand Kit feature stores logos, fonts, and color schemes, applying them automatically across all projects.

Practical Marketing Uses

Pictory is a favorite among marketing teams for repurposing blogs into videos tailored for social media, email campaigns, and landing pages. It even formats videos to fit specific platform requirements, such as Instagram Stories, Facebook ads, LinkedIn posts, and YouTube content. The platform’s templates are designed with these platforms’ best practices in mind.

It’s also a valuable tool for creating webinar highlights and testimonial videos. The AI can extract key moments from long recordings, turning them into short, shareable clips that boost engagement and generate leads. This is especially helpful for B2B marketers, who often need to repurpose content for multiple touchpoints.

Why It Matters in the US Market

Video marketing is booming in the US, with businesses increasingly focusing on video content across digital platforms. Pictory fills a critical gap for American marketing teams that lack the resources to produce professional videos in-house.

For small and medium-sized businesses (SMBs) in the US, Pictory eliminates the need for expensive production teams, making video creation accessible to everyone. This aligns perfectly with the entrepreneurial spirit that defines so many American businesses.

Additionally, Pictory’s accessibility features, such as automatic captions, help companies meet ADA compliance standards while expanding their audience reach. This focus on inclusivity resonates with US businesses that prioritize diversity and accessibility in their marketing strategies.

Pricing

Pictory offers flexible pricing options to suit businesses of different sizes:

  • Starter Plan: $19/month for 30 videos
  • Professional Plan: $39/month for 60 videos, including premium assets
  • Teams Plan: $99/month for up to three users and 90 videos

A 14-day free trial is available, and enterprise pricing can be customized for organizations needing higher limits or integrations. The plans follow the familiar US SaaS model, with both monthly and annual billing options.

9. Albert.ai

Albert.ai

Albert.ai offers a hands-off solution for managing digital ad campaigns, functioning as an autonomous AI platform that works around the clock. Unlike traditional marketing tools that need constant tweaking, Albert.ai takes care of budget allocation, audience targeting, and creative adjustments across multiple channels - all without human intervention.

Covering an impressive 90% of the biddable universe, Albert.ai integrates with platforms like Google Ads, Meta Business Manager, TikTok Ads Manager, and Bing. This centralized approach simplifies campaign management and ensures a consistent strategy across platforms. It complements other tools by automating ad spend, audience targeting, and overall campaign operations.

AI-Powered Functionality

Albert.ai continuously fine-tunes budgets and creatives in real time, using performance data to boost ROI and deliver personalized audience targeting. Its creative optimization engine removes human bias by analyzing data across ads, products, and market segments, refining creatives based on actual engagement and conversion metrics.

The platform also excels at personalization at scale, tailoring ads for micro-audiences. It identifies and targets niche segments that are often overlooked, ensuring efficient and effective customer engagement across the board.

Practical Marketing Applications

Albert.ai stands out in several key areas:

  • Cross-channel budget optimization: It reallocates ad spend from poorly performing channels to high-conversion ones, helping businesses avoid wasting money and seize new opportunities.
  • Audience discovery: By analyzing behavioral data, Albert.ai uncovers new customer groups, including lookalike audiences, without increasing overall budgets.
  • Long-tail search optimization: The platform identifies trending search terms and content opportunities early, giving marketers an edge in SEO and content planning.

These capabilities extend the automation trend by managing budgets dynamically and targeting audiences more effectively.

US Market Relevance

For US marketers facing challenges like privacy restrictions and the loss of third-party cookies, Albert.ai offers a solution. By focusing on first-party data, it helps businesses maintain effective targeting while staying compliant with privacy laws.

Albert.ai’s "Moneyball Media" approach appeals to data-driven teams that need to justify every advertising dollar. Its detailed performance tracking and ROI metrics align with the demands of American businesses for measurable results.

One example of its success: a major CPG breakfast brand saw a 16.3% boost in YouTube ROI through Albert.ai’s audience optimization and dynamic budget management. Another case study highlighted an 800% return on ad spend, achieved by leveraging real-time data to enhance campaign elements.

"AI isn't about fully replacing us humans. Instead, it's about empowering marketers with tools that help with some of our tasks, and free us to focus on higher-level strategy." - Albert.ai Blog

Pricing

Albert.ai doesn’t offer standard pricing tiers. Instead, it customizes its enterprise pricing based on ad spend and platform needs. Businesses can typically integrate the platform into their existing ad accounts within a few weeks, making it a practical choice for those looking to scale their advertising efforts.

The platform’s performance-based pricing model ties costs to the value it delivers, which resonates with US businesses focused on ROI-driven decisions.

10. Flick

Flick

Flick is an AI-driven platform designed to simplify hashtag research and analytics for Instagram and TikTok. While specific details about its advanced features and pricing are yet to be officially confirmed, the tool focuses on helping users create smarter, data-backed hashtag strategies to enhance engagement on social media.

As Flick continues to evolve, it’s worth keeping an eye on how it shapes the way creators and marketers approach social media content.

Tool Comparison Table

Selecting the right AI tool for your content marketing efforts can feel overwhelming. To make the decision easier, here’s a breakdown of key tools, their main functions, standout features, ideal users, and pricing details.

Tool Main Function Key Features Best For Pricing
Content and Marketing All-in-one content marketing platform AI writing, SEO tools, social media scheduling, analytics Teams needing a full-suite content solution Varies
Jasper AI AI content generation Brand voice training, long-form writing, multiple templates Teams scaling content production Varies
Surfer SEO SEO content optimization Content editor, SERP analysis, keyword research SEO-focused teams Varies
Synthesia AI video creation Avatar-based videos, multilingual support, custom branding Marketers creating videos without filming Varies
AdCreative AI ad generation Creative variations, performance predictions, brand kit integration Teams managing ad campaigns Varies
Writer.com Enterprise AI writing Brand compliance, team collaboration, API integration Large organizations with strict guidelines Varies
Contentmarketing.ai Content strategy automation Topic research, content calendars, competitor analysis Teams focused on strategic planning Varies
Pictory Video content creation Text-to-video conversion, auto-captioning, scene detection Social media teams needing engaging videos Varies
Albert.ai Programmatic advertising Cross-channel campaign management, real-time optimization, audience insights Organizations automating ad strategies Custom pricing
Flick Social media hashtag optimization Hashtag research, Instagram and TikTok analytics Marketers enhancing social engagement Varies

Each tool caters to specific content marketing needs, making it easier to align with your goals. For instance, video creators may lean toward Synthesia or Pictory, while SEO enthusiasts will likely gravitate toward Surfer SEO. Teams juggling multiple content channels might prefer all-in-one platforms like Content and Marketing or Jasper AI.

Before committing, double-check features and pricing directly on the tools’ official websites to ensure they meet your requirements.

Conclusion

By 2025, AI tools have become a cornerstone of competitive content marketing, revolutionizing every aspect of the marketing process. These tools simplify tasks that once required hours of effort, from fine-tuning content for search engines to crafting professional-grade videos and managing intricate cross-platform advertising campaigns. Each tool is designed to tackle specific challenges that marketers encounter daily.

One of the standout benefits is improved audience targeting, which leads to stronger engagement. For example, some tools optimize hashtags to connect with the right social media audiences, while others create ad variations tailored to different customer segments. This level of precision doesn’t just improve engagement rates - it also boosts conversion metrics. The results are undeniable. Teams leveraging AI-powered solutions consistently report faster content production, better campaign outcomes, and measurable improvements in marketing ROI. The secret lies in choosing tools that meet your unique needs and integrating them seamlessly into your existing processes.

As highlighted earlier, Content and Marketing serves as a trusted resource for discovering the latest US-focused marketing technologies. Its carefully curated tool recommendations ensure you're equipped with solutions that have been rigorously tested for quality and effectiveness in practical marketing scenarios. These findings underscore the importance of adopting AI to stay competitive in today’s content marketing landscape.

The future of content marketing belongs to teams that blend AI-driven efficiency with the human creativity and strategic insight needed to build genuine brand connections. Start small - implement one or two tools to address your most pressing challenges, and scale up as you see results.

FAQs

How can AI tools make content marketing more efficient and effective in 2025?

AI tools are set to transform content marketing by 2025, making it smarter, faster, and more efficient. By automating routine tasks, offering data-backed insights, and refining audience targeting, these tools promise to save marketers time and resources while boosting campaign effectiveness.

Some standout uses include content creation, such as crafting blog articles, social media posts, and ad copy. AI also plays a crucial role in SEO optimization, helping with keyword research and tracking rankings. Beyond that, it can segment audiences with incredible precision, manage social media schedules, and personalize email campaigns. When marketers integrate these tools into their strategies, they can run more efficient workflows and deliver campaigns that truly resonate with their audience.

What key features should content marketers prioritize when choosing an AI tool?

When picking an AI tool for content marketing, it's all about finding features that boost efficiency and deliver results. Focus on tools that can produce natural, engaging text, maintain consistent brand messaging, and include SEO features to help your content rank better in search engines.

It’s also worth considering tools that provide data-backed content suggestions, easy social media integration, and options to create multiple versions of content for A/B testing. These capabilities can simplify your workflow and enhance the performance of your campaigns, allowing you to craft compelling content without wasting time or energy.

How can AI tools like Jasper AI and Surfer SEO improve content creation and marketing workflows?

AI tools such as Jasper AI and Surfer SEO are transforming how marketers approach content creation by automating tedious tasks and improving efficiency. Jasper AI stands out with features like customizable templates, brand voice training, and team collaboration tools. These capabilities help ensure your content stays consistent, aligns with your brand identity, and incorporates SEO best practices seamlessly.

On the other hand, Surfer SEO leverages data-driven insights to craft detailed content briefs. These include keyword suggestions and structural guidelines, making it easier to produce content that’s both engaging for readers and optimized for search engine rankings. When used together, these tools simplify the process of creating content designed to deliver measurable results.

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