QUICK VERDICT
Best suited to product and marketing teams diagnosing how visitors use key website journeys.
A behavior analytics product for heatmaps, recordings, surveys and qualitative feedback.
Consider it ifProduct and marketing teams diagnosing how visitors use key website journeys.
Overview
What is Hotjar?
A behavior analytics product for heatmaps, recordings, surveys and qualitative feedback.
Best for
Product and marketing teams diagnosing how visitors use key website journeys.
Main features
- Heatmaps
- session recordings
- surveys
- feedback
- funnel insights
Strengths
- Combines visual behavior and feedback
- easy deployment
- free entry option
Limitations
- Sampling and session allowances limit lower tiers
Product details checked 2026-08-16 against the vendor source. Pricing and availability can change.
Capabilities
What you can do with Hotjar
- Heatmaps
- session recordings
- surveys
- feedback
- funnel insights
Decision support
Pros and limitations
Pros
- Combines visual behavior and feedback
- easy deployment
- free entry option
Limitations
- Sampling and session allowances limit lower tiers
Learn more
Related guides
Next step
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